Assigment Parody

So, I was originally going to use the iMovie from a previous post, but instead decided to make another one. I actually enjoy making these, and so it was a nice sort of break from the grind of everything else. Both videos are parodies (or more accurately, reenactments) of the NBA's "Where Amazing Happens" ad campaign. An example is below, followed by my video. After your viewing pleasure, the analysis rolls on.





The original ad was, in this writer's opinion, fantastically done. In the grand tradition of ornate music juxtaposed with action, notable elements of the National Basketball Association are shown in slow-panning shots, detailed shots, highlighted by textual plays on the tagline "Where Amazing Happens." For example, a shot of Lebron James is accompanied by "Where Tomorrow Happens" - both a nod to the public's perception of James as the next "great players" and a subtle alignment of James and the NBA's future.

The style of the ad allows it to highlight both the majesty of the game and the stunning physical and emotional hurdles overtaken by NBA players. Alluding to upsets and feats of physical only bolster the NBA's appeal, both of its players and its overall product. Likewise, I used photographs (courtesy Lisa Steffes) from an indoor tournament Concordia's Savage played in. I also highlight certain ideas within each photograph, although in this case they are somewhat tongue-in-cheek. My goal was to exude the same element of the mysterious that the original ad did, but to play within the conventions of the source and adapt to my own ends. I think it worked.